Bridge Gaps

A wide variety of topics allow readers to stay informed. Some articles are insightful. Others provoke thought. For most surface enthusiasts, flooring can be an intriguing topic and a fascinating subject with a certain amount of depth. 



The manufacturing processes, distribution networks and delivery methods are likely to captivate the attention of both suppliers and consumers alike. The article previews provide casual readers with an overview of the article. The Read More link redirects our more curious readers to the full article. Staying informed just got a bit easier.

Why are Guam's dance floors off limits?
Posted on: 03-01-2021 by FlooringMedia1

  Your dancing shoes will be collecting some dust for a while according to the Guam Pacific Daily News. Readers who remember the 1982 movie: Footloose, may recall it was about a local town that advised against dancing.     But, unlike the movie, this is real. Island visi...

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News ›› Flooring Consumer – Commercial
Green Energy Initiative
Posted on: 02-22-2021 by Elizabeth1

  Jackson, Michigan residents have been talking about an energy efficient apartment complex and a familiar flooring store. The Jackson Chamber of Commerce presented them the Brick Award.   The apartment complex? The 200. The builders? Jackson Downtown Partners and Christoff...

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Knowledge ›› Executive Personnel
What makes this wavy wool rug unique?
Posted on: 02-19-2021 by Elizabeth1

  Annike Laigo is an Estonian textile designer. The most recent innovationis a wavy, hand-tufted wool rug, which is woven from a single color of yarn cropped at different pile heights; the three dimensional visual effect the design creates makes it a rather unique rug. It's named: 3D...

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News ›› Flooring Consumer – Residential
Kitchen rugs, mats and runners
Posted on: 02-18-2021 by Elizabeth1

  Are rugs the first type of flooring you consider for your home? Probably not. The role of the rug is a complementary one. Rugs aren't usually considered the most suitable surface covering for higher traffic areas in a residence.     But does this mean that rugs aren't ...

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Knowledge ›› Flooring Consumer – Residential
Warehouse labor shortage?
Posted on: 01-20-2021 by FlooringMedia1

  Some manufacturers have been sourcing their own executives for factory work, as hiring warehouse staff is challenging; particularly for factory owners.   Such organizations are curiously contending that there is a warehouse labor shortage stemming from labor competition,...

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Knowledge ›› Flooring Manufacturer
Making a bathroom safe for seniors
Posted on: 01-19-2021 by FlooringMedia1

  Certain senior citizens with mobility problems when exiting the bathtub may run the avoidable risk of slips in the bathroom. One recommended precaution that minimizes the risk of injury for elderly loved ones would be to redesign the bathroom to include supportive, preventive safet...

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Knowledge ›› Flooring Consumer – Residential
Water remediation and cleanup project
Posted on: 01-15-2021 by FlooringMedia1

  A ruptured sprinkler flooded multiple floors. The flood caused extensive water damage to a Multnomah County, Oregon courthouse. Multnomah County Oregon's Central Courthouse recently opened at some point early in the fourth quarter on Monday, Oct. 5, 2020. This project was approve...

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News ›› Restoration Specialist
The BrightDrop EV600
Posted on: 01-14-2021 by FlooringMedia1

  General Motors recently announced the debut of The BrightDrop EV600, the first model for its line of all-electric vehicles.     The model was recently unveiled at the Consumer Electronics Show. FedEx has already placed an order of 500 vehicles. Delivery is expected towar...

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News ›› Cargo and Freight Transporter
Useful advice for building owners
Posted on: 12-22-2020 by FlooringMedia1

  The pandemic shutdown is certainly posing challenges within the workforce. Clearly, the commercial real estate market isn't exempt from such challenges. People and organizations serving tenants are planning ahead as they should with a creative combination of changes that seem s...

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Knowledge ›› Executive Personnel
Creative Floorcloths
Posted on: 12-12-2020 by FlooringMedia1

  If you think of cleaning towels, floor protectors and surface shields when you hear about floorcloths, chances are good that your are probably not alone.     If you are entirely unfamiliar with the artistic floorcloths, it would appear that you're in for an educational...

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Knowledge ›› Flooring Consumer – Residential
Basement or Cellar
Posted on: 12-07-2020 by FlooringMedia1

  The basement or the cellar is the level or levels of a home or a building that's completely or partly below the ground floor.     Basements are utility spaces for the boiler, water heater, breaker panel or fuse box, car park and air-conditioning system, as are amenities ...

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Knowledge ›› Flooring Consumer – Residential
Buy a generator before the storm
Posted on: 11-24-2020 by Elizabeth1

  Homeowners typically purchase a generator to prepare for those unexpected power outages, which may be inconvenient.     During power failures, generators keep your home warm during the cooler seasons and cool during the warmer seasons.     Generators keep your...

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Knowledge ›› Flooring Consumer – Residential
Voting reform idea
Posted on: 11-20-2020 by FlooringMedia1

  Presidential election chaos has been a hot topic. People are credibly asserting that election chaos may be unnecessary and perhaps avoidable altogether with the proper reform.  What type of reform? Lets start with a comparison between the US and it's northern neighbor:  ...

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Knowledge ›› Flooring Consumer – Residential
PE 254
Posted on: 11-14-2020 by FlooringMedia1

  NoviSphere is a developer of comprehensive rarified-environment solutions using scientifically proven UV-C technologies.     It's most recent innovation is a UVC pathogen-eradication system (PE 254).   NoviSphere™ 700 Nicholas Blvd Suite 300. Elk Grove Villag...

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News ›› Executive Personnel
The Flooring 20's
Posted on: 11-07-2020 by FlooringMedia1

  1920-1929 was indeed a memorable decade. There are some decades within a century that stand out apart from others.   The 1920's a.k.a. the roaring 20's began with the era of prohibition. It opened up doors to profitable black market activity.   There was a roar of push back i...

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Knowledge ›› Flooring Consumer – Residential
Enzymatic Cleaners
Posted on: 10-24-2020 by FlooringMedia1

  Being greeted by a loyal canine or feline has its rewards. But pet ownership while popular requires certain obligations, not the least of which is petcare.   Potty training is not an exact science. Most if not all petowners are acutely aware that dogs and cats emit pheromo...

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Knowledge ›› Flooring Consumer – Residential
Modern minimalist interior
Posted on: 10-21-2020 by FlooringMedia1

  You're not a big fan of clutter? This project might provide a few ideas for your next interior design project for minimalists. WIDAWSCY Studio Arkitectury in Dąbrowa Górnicza presents a modern minimalist interior for a two-story family residence with a white background, graphic...

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Knowledge ›› Flooring Consumer – Residential
Validating study for Delta Airlines
Posted on: 10-09-2020 by FlooringMedia1

  A Harvard study suggests that disinfecting plane cabins is a part of a multi-layered public health risk-reduction strategy, which seems to validate Delta Air Line’s policies already in place.   T.H. Chan School of Public Health reported that airlines should focus c...

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News ›› Flooring Consumer – Residential
Posted on: 09-15-2020 by FlooringMedia1

  Homeowners are learning that there are very few home improvements that don't require local building authority approval. This applies to outdoor projects and indoor projects.   Permits might seem like an inconvenience. However, permits offer a homeowner protections on their...

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Knowledge ›› Flooring Consumer – Residential
Watch your step
Posted on: 09-08-2020 by Elizabeth1

  Who of us doesn't take at least some notice about the quality of the surface area? Whether it is to watch our step or to judge where we are walking, how can you not notice such a thing? Right? As most of us approach a building, a dwelling, an office, a store, a vessel or any type of in...

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Knowledge ›› Flooring Consumer – Commercial
Safety fines upheld
Posted on: 09-01-2020 by FlooringMedia1

  An upstate New York flooring supplier appears to be facing about $166,000 in safety fines after falling short of addressing safety issues reported between 2012 and 2018. The decision from the OSHA review panel upholds most of these penalties.   Timberline Hardwood Floors L...

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News ›› Management Personnel
Sustainable cement
Posted on: 08-27-2020 by FlooringMedia1

  A refreshing alternative about reducing global carbon emissions in a heated climate; not an overly complicated transition. It could make a difference, ecologically speaking.   Why sustainable cement? It doesn't leave a heavy carbon footprint. Regular cement is one of the g...

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Knowledge ›› Executive Personnel
Separation anxiety
Posted on: 08-22-2020 by FlooringMedia1

  Wearwell introduces 24/Seven LockSafe. It is a rubber interlock design likely to revolutionize modular rubber matting.     Seperation anxiety is a thing of the past. Imagine superior matting, which may be rolled up for storage without separating.     Creat...

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News ›› Flooring Installer
Toms River welcomes Floor & Decor
Posted on: 07-30-2020 by Elizabeth1

  The Floor & Decor will celebrate the grand opening of Store #213 located at 212 NJ Route 37 in Toms River, New Jersey. Doors will open August 1, 2020.                       Floor Covering ...

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News ›› Flooring Consumer – Residential
Supermarket store managers are turning to hygienic flooring
Posted on: 07-28-2020 by FlooringMedia1

  Clearly, supermarket store managers are facing their fair share of operational challenges.  Safety requirements for staff and customers are approaching higher levels of scrutiny. Employees and shoppers aren’t the only ones with high expectations from management. Governme...

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Knowledge ›› Flooring Consumer – Industrial


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Most media planners aren't unlikely to consider Floor Covering Media for the schedule particularly with flooring clients. It is a natural fit or would seem so. 



During the course of the media plan, it isn't incredibly uncommon for the media planners to request specific pages. The Flooring Briefs page is one of the most commonly requested pages.



It's appealing to seasoned media planners. It's not a challenge to present even as an experiment to the client. There are a diversity of headlines over time each of which appeals to a broad range of interests within this niche industry. It is also affordably priced not to break the bank.