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Consumer reports about flooring with the help of Mintel's 2016 report on residential flooring
Posted on: 06-30-2017 by Floor Covering Media

 

Results are in: According to market-research firm Mintel’s 2016 report on residential flooring, hardwood flooring appears to be America’s hard-surface flooring of choice, which has outsold vinyl, porcelain tile and other flooring.

 

 

Hardwood flooring is not recommended for every room such as kitchens, where spills literally leave a lasting impression. Hardwood flooring in laudry rooms are vulnerable to a splash of bleach likely to blemish the finish of this surface material. Each room has factors to be considered. For example, steamy bathrooms and high-traffic family rooms present their own unique challenges. What this means is that a surface material ideal for one space introduces complications for another.

Homeowners had to choose between form and function. Not anymore: Advances in printing technology allow surface suppliers to produce vinyl flooring with patterns resembling several surface coverings ranging from reclaimed barnwood and porcelain tile passing for Calacatta marble. Unlike yesterday's selection of faux flooring, today’s technologically enhanced, surface coverings eliminate pattern repetition while incor­po­rating texture for convincing realism.

 

 

Consumer reports recently conducted a study of key areas in a typical home and chose the top two flooring materials believed to meet challenges in each. The suggestions provided are likely to leave most homeowners with flooring that retains its original luster for many years, remaining resilient to foot traffic, sunlight, moisture and bleach.

 

Floor Covering Media publishes

blog articles called Flooring Briefs.

 

 


 

 

Floor Covering Media is

a social media network.

 

 

Retrieve timely, objective news and

information at https://www.floorsearch.info.

 

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Most media planners aren't unlikely to consider Floor Covering Media for the schedule particularly with flooring clients. It is a natural fit or would seem so. 

 

 

During the course of the media plan, it isn't incredibly uncommon for the media planners to request specific pages. The Flooring Briefs page is one of the most commonly requested pages.

 

 

It's appealing to seasoned media planners. It's not a challenge to present even as an experiment to the client. There are a diversity of headlines over time each of which appeals to a broad range of interests within this niche industry. It is also affordably priced not to break the bank.

 

 



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