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The Floor Search  Database is searchable using keywords, such as the:  Company Name, Local City, State or Province. Search results are displayed so Consumers may select Local Retailers who are the closest  in proximity to their residential home, commercial store and  industrial complex. Search PROFILES, DOCUMENTS and BLOG Articles and Comments in response to BLOG Articles of local retailers; using the search box displayed, along with a dropdown window, in the section above.   Consumers identify, locate, contact and conduct business with flooring retailers whose location is most convenient for them.

Network Navigation - Introduction to Our Stuite of Resources!

Conference Room

 

Suggested Approach

 

Gregg's Guide

 

My suggested approach to effectively plan your [floor media campaign] is outlined in the following section, as a gratuitous industry courtesy.  Consider benefiting from campaign development tools; regardless of what particular mix of [floor media vehicles] and [floor media resources] have been recommended by your planner, once they have been assigned to the project; prior to the planning phase of your [floor media campaign]. 

 

Lets begin by introducing my suggestions; summarized in the following section in eight phases.  The goal of this approach is to offer an assurance that the budget, message, plan, round-up, buy, materials, placement and measurement of your [floor media campaign] is collectively coordinated to evoke measurable, buying responses.  Buying responses, ideally leading to buying actions, result from enhancing visibility of your advertising message.  Enhanced visibility, once achieved, optimizes the effectiveness of your advertising message; once it has been strategically planned, placed and positioned where it is most likely to be seen by those potentially exploring the market for your flooring product, service or accessory, which would be promoted in the advertisement.  Optimized visibility is typically achieved by choosing a custom blend of [floor media vehicles] and [floor media resources]; recommended by your media planner once they have determined where your advertising message is likely to be seen by prospective buyers and parties able to influence those with the buying authority to purchase the promoted product.

 

Moving Forward

 

getting started

 

As my suggested approach is reviewed, resist resorting to shortcuts or rushing through sections.  Try to avoid reading these sections out of sequence or moving to spontaneous buying decisions.  Spontaneous, impulsive decisions could unfortunately contribute to less than favorable outcomes. 

 

Avoid potentially uncomfortable conversations; involving rationalization of disappointing results; generated by [floor media vehicles] and [floor media resources] used for [floor media campaigns], which regrettably produced responses best described as less then ideal; defeating the intended purpose of the [floor media campaign] objective.  In particular cases, experts contend advertising could be an expensive gamble; if not properly researched.  The rumored contention is that 50% of advertising decisions produce less than favorable results.  Avoid making misguided expenditures; stemming from issues involving less than adequate education or insufficient research; recently conducted about our: [vertical marketplace], its [floor media vehicles], its [floor media resources], their [response tracking functionality] provided, the [insufficient time] available to investigate the matter thoroughly and a [shortfall of resources] allocated to support an investigation, which would have otherwise unveiled the discoveries discussed in this section; provided for your direct benefit. 

 

To circumnavigate potentially disappointing results, my outline has been conscientiously prepared for the purpose of supporting efforts of the [floor media campaign team] during preparatory efforts involved in producing creative, compelling messages that evoke measurable buying responses.  My suggested approach is initially summarized then detailed in Eight (8) Phases; each of which has been respectively expanded upon in those sections, which would follow the summary section:

 

Floor Media Campaign

  1. Budget
  2. Message
  3. Plan
  4. Round-up
  5. Buy
  6. Materials
  7. Placement
  8. Measurement

Phase 1/8: Budget

 

allocation

 

Budgeting begins at the top; where proprietors and executives determine a percentage of funds; required for the [floor media campaign initiative], as a part of the aggregate organizational budget.  Apportioning sufficient financial resources serves to support success of a [floor media campaign].

 

My approach would involve allocating a percentage of funds, diverted from the aggregate budget.  The exact percentage of funds allocated for the campaign could be 1-9% of an aggregate budget.  In the event the purpose of the campaign is to launch your new business or a new product line, funds allocated for such a comprehensive campaign could exceed 1-9% of the aggregate budget.

 

Earmark about 70% to 80% of the campaign-allocation for immediate, promotional commitments.  Reserve about 20% to 30% of the campaign-allocation for future commitments in a discretionary account, which would serve to enable convenient funding of special projects throughout the year.  Once earmarked, share figures with those parties responsible for campaign fulfillment in phases. Those responsible would pass along campaign-allocation figures to account managers, planners, buyers and anyone else involved in the budgeting process and involved with campaign financing.

 

Phase 2/8: Message

 

allocation

 

This next phase involves summoning the creative energies specifically required to conceptually develop a series of compelling, advertising and promotional messages; each uniquely capable of making a memorable impression on their designated target audience; precisely at a time when would be buyers explore our marketplace for products, services and accessories soon promoted, as part of your [floor media campaign].  Those creative, capable, professionals; strapped for time; and challenged by their demanding workloads, involving multiple project assignments, elect to designate some portion of campaign-allocated-funds for the purpose of effectively managing time.

 

Delegate tasks involved with your [floor media campaign] to a reputable, well respected though affordably priced, advertising agency, media planning firm and media buying service when on the lookout to lighten up your load; amidst crushing creative demands, which require an investment of significant hours to achieve fulfillment of time intensive projects within a constrained, time period.

 

When exceptionally creative, inspiring messages are needed to reach out to prospective buyers, at any link in the supply chain in our industry, advertising agencies and media placement firms, play a critically important role in the fulfillment of tasks associated with a [floor media campaign]; from the initial conceptual phase of the campaign to the close of the sale at the point of purchase. 

 

Summoning inspiration; to achieve fulfillment of promotional objectives, requires an exceptionally creative series of promotional messages; produced to resonate with prospective buyers receptive to promotional suggestion.  Assembling a team of creative, talented professionals would serve to simplify your efforts conceptualizing and delivering a creative, compelling promotional message; drawing in those would-be-buyers.  Captivate their attention.  Pique their interest.  Whisk them off their feet.  Leave a lasting impression.  Impressionable messages lead to desired buying actions.

 

Once your series of promotional messages have been created, presented and approved, the next phase of my suggested approach would be to display these messages where they are most likely to reach prospective buyers.  Once these promotional messages are positioned to reach those to which they have been targeted, the message is noticed by them; enabling them to respond to the message; opening up the door of opportunity; influencing them to make a move to a commitment. 

 

To effectively position these messages requires the expertise of seasoned [floor media planners] or those skilled with assembling [floor media vehicles] and [floor media resources] to successfully achieve this objective, which is covered beginning with the [floor media plan] discussed during the next phase and in the next section.  

 

 

Phase 3/8: Plan

 

allocation

 

Once a series of creative promotional messages are conceptually developed and then approved, the next phase would be inserting messages where they are most likely to be noticed by those exploring the market for the products, services and accessories promoted.  Relatively assuring a series of messages are noticed would naturally require it reach the eyes of intended buyers once effectively positioned in a wisely chosen mix of [floor media vehicles] and [floor media resources].  The initial task would be to identify the best ways to reach out to buyers; potentially in the market for their products, services and accessories promoted.  Support with this effort has been provided in the following phase of my suggested approach, which would involve rounding up prospective [floor media vehicles] and [floor media resources] possibly suitable for the [floor media campaign].

 

Phase 4/8: Round-up

 

allocation

 

Options!  What are they?  Where are they found?  What resources would be used to locate them? Inadvertently misconstrued, by some, as redundant to the planning phase of my approach and an attempt to encourage advertising in our industry, remember that media planners, exploring their media alternatives, benefit measurably from this curiously colorful section, as their memories are summarily refreshed about [floor media vehicles] and [floor media resources] serving our industry.  Benefit from this section by reviewing those available alternatives for the [floor media campaign].

 

Planners!  Use this informative section when tasked to assemble those [floor media vehicles] and [floor media resources] meeting minimum requirements specified for the [floor media campaign].  Once assembled, distinguish suitable alternatives for the [floor media campaign] apart from those alternatives, which could be regarded, as less than ideal for your needs and promptly discarded. Those perceived as beneficial enough to survive the first cuts are subjected to pointed criticism and intense scrutiny, as to whether they would be ideally suited; to effectively deliver the series of creative promotional messages to the predefined, target audience of prospective flooring buyers. Determining [floor media vehicles] and [floor media resources] collectively capable of sufficiently supporting the [floor media campaign] may be effortlessly achieved during express deliberations (if pressed for time) or during comprehensive deliberations.  

 

Buyers!  Once the final rounds of cuts, made by [floor media planners], produce a list of eligible, approved [floor media vehicles] and [floor media resources]; this list would be distributed to everyone involved in the project; most importantly to those [floor media buyers] assigned to work from this list for the purpose of negotiating pricing and positioning; during their concerted effort to make the most of the allocated funds, committed in phase one (1), to the [floor media campaign].

 

Planners and Buyers! It would not be entirely unreasonable to rationalize that piggybacking on my research, providing snapshots of [floor media vehicles] and [floor media resources], suited for the [floor media campaign], would simplify efforts assembling those available campaign alternatives. During the planning and buying phases of the project, make the most of the limited time available.  When pressed for time, benefit from my research.  Swiftly determine that [floor media mix] best suited for a promotional effort.  Benefit from research, which has been conducted on your behalf.  Click on convenient the links provided, which reaches my reliable research and results displayed. Reach resources for exploratory efforts involved in [floor media campaigns] targeting our industry.

 

 

 

Phase 5/8: Buy

 

negotiation

 

Once planners conclude which [floor media vehicles] and [floor media resources] are best suited for their [floor media campaign], the project would advance to the next phase, which would be the buying phase; involving the negotiation and procurement of advertising space, consultation time, sponsorships as well as other promotional opportunities and incentives specified by the planner.

 

Buyers are tasked to procure the lowest, possible rates; while securing premium positions with optimum visibility at no added cost by negotiating a hard bargained, smart buy at bottom dollar.  Equipped to support an ambitious buyer’s efforts, as rates are effectively negotiated, would be an accommodating team of [floor advertising sales professionals] representing [floor media vehicles] and  [floor media resources]; each readily available on demand; to identify and address the needs of your [floor media campaign] and work within its budgetary parameters; all at your convenience. 

 

 

 

Phase 6/8: Materials

 

deliverables

 

Once buyers secure positioning of advertising space and consultation time at the rates expected, the project advances to the next phase, which would be the materials phase.  This phase involves interpreting material specifications, delivery and deadline requirements of [floor media vehicles] and [floor media resources] best suited to bring their message to their intended target audience. 

 

To fulfill material requirements, advertising departments within companies and those advertising agencies representing companies contact production departments of those [floor media vehicles] and [floor media resources] chosen for the [floor media campaign]; once they have been tasked to interpret advertising materials required and supply required materials by the specified deadline.

 

Once the proper materials; required to supply the advertising massage, have been delivered to [floor media vehicles] and [floor media resources] chosen for the campaign, the placement and positioning of the materials would follow, which has been expanded upon; during the next phase.

 

Phase 7/8: Placement

 

impressions

 

Once materials have been supplied to [floor media vehicles] and [floor media resources] chosen for the [floor media campaign], they are located at the respective FTP Sites and positioned on the site pages requested when possible and where available.  Positioning of the advertising material, at specific site locations, plays a critically important role; in enhancing visibility of your message; because site visitors tend to gravitate to site page locations; covering topics pertaining to subject matter tailored to their needs.  Tailored information typically addresses issues of genuine interest; putting readers of tailored information in an objective frame of mind; making them more receptive to advertising messages pertaining to subject matter covered in their respective site page section.

 

Consumers visiting that section of a site, whose subject matter pertains to retail flooring products, would be much more likely to respond to a retail-advertisement; promoting a special carpet sale, in their local area, than respond to a raw-material-supplier-advertisement; promoting drill bits for mining equipment that extrudes natural resources used as an ingredient in the production of fiber for carpet and rug products.  In this particular example, retail advertisements would likely attract the attention of consumers before the raw-material-supplier-advertisement unless that consumer visiting the section was coincidentally in the business of raw-material-supplies or fiber production.  This unique exception aside, consumer visitors would typically be much more inclined to respond to the retail-advertisement in a consumer section before the raw-material-supplier-advertisement. 

 

Once advertising materials are delivered to the [floor media vehicles] and [floor media resources] chosen for your campaign; request that the material be positioned at a strategic location; where prospective buyers would be most likely to notice it and respond to it; once it has been noticed.  Select a location most likely to be trafficked by prospective buyers.  Once the material has been inserted at the location selected, the next phase of the project should involve tracking responses to the advertising message.  Choose an acceptable means of measuring response and tracking activity; to and from the advertisement and put it in place.  One cost effective means of measuring response and tracking activity is expanded upon, during the next phase, in the following section.

 

Phase 8/8: Measurement

 

activity reports

 

Once advertisements are placed in the [floor media vehicles] and [floor media resources] chosen, a reliable advertising response tracking system plays a critical role in measuring the effectiveness of advertising and determines how the budget, for the following year, is redistributed accordingly.

 

Choosing an effective method to measure responsiveness of an advertising message empowers advertisers with reliable information when effectively determining its level of success or failure.  Response tracking provides insight to advertisers during and even after a [floor media campaign]. 

 

As your [floor media campaign] season comes and goes, year to year, refer back to this section. My eight phases provides proprietors with a supportive system to aid in reevaluating performance of past [floor media campaigns] for future reference.  Support efforts when redistributing allocated funds away from [floor media vehicles] and [floor media resources] delivering poor performances.  Support efforts when redirecting funds towards [floor media vehicles] and [floor media resources] delivering rewarding performances; based on a tracking system in place that effectively measured performance of the previous [floor media campaign].

 

Floor Media Resources

 

activity reports

 

Those [floor media planners] exploring all the alternatives, this section has been prepared for you.  Floor Covering Media, distinctly different from [floor media vehicles], is an electronically paved, virtual road on which [floor media vehicles] are cordially invited to electively travel, as they reach readers within our technologically evolving industry.  Floor Covering Media is a comprehensive suite of resources beneficial to everyone in our industry, including [floor media vehicles] serving it.  Progressive [floor media campaigns] include [floor media resources] achieving desired diversity. 

 

Buyers/Suppliers Connections

 

activity reports

 

Floor Covering Media offers everyone in our technologically evolving industry a delivery system for [floor media messages] targeting consumers, retailers; upstream to the raw material suppliers.  Use it as part of your [floor media mix]; powering your [floor media campaign].  Those seasoned [floor media planners] could consider it, as one component part of a diverse [floor media delivery] solution that strategically reaches buyers, effectively markets products while enhancing an image.  

 

Advertising Tracking System

 

activity reports

 

The [floor media planner], during cautious deliberations, distinguishes those [floor media vehicles] and [floor media resources] worthy of recommendation; based on affordability and effectiveness.  Measuring effectiveness is simplified with a tracking system, available at Floor Covering Media. Discerning planners appreciate supportive functionality enabling them to track the response-rates of [floor advertising messages] when measuring the effectiveness of such advertising messages. 

 

During performance assessments, this feature serves [floor media planners] by empowering them to conveniently monitor its performance levels. This may incline [floor media planners] to consider including this viable [floor media resource] as part of their [floor advertising campaign schedule].  This affordable, risk-worthy alternative, with its tracking system, enables [floor media planners] to measure the response rate of promotional messages associated with the [floor media campaign].

 

Value Added Functionality

 

activity reports

 

This tracking feature aside, Floor Covering Media presents significant value-added functionality.  As [floor media planning] deliberations commence, [floor media planners] could concede that this resource could qualify to survive the first cut because of its focus on flooring.  Seasoned planners experienced to burrow beyond obvious observations made during first cuts; discover functionality and value presented, as the [floor media planning] effort moves forward to the next round of cuts. 

 

Depth within the flooring arena would sell the seasoned media planner, convincingly, on the value of Floor Covering Media because of its capacity to influence their intended target audience and a variety of flooring buyers and suppliers; at all links within the supply chain; differentiating it as a solution; capable of reaching targeted buyers.  Once discovered, [floor media planners] would likely become more comfortable recommending Floor Covering Media, as one of the numerous component parts; strongly suggested for an advertising schedule and an overall [floor media mix].

 

Floor Covering Media could serve as a schedule-worthy addition to the [floor media campaign].  Make an educated decision; reflective of the diligent efforts undertaken by [floor media planners] that put in the hours required; during research involved with properly identifying the ideal blend of [floor media vehicles] and [floor media resources], which would likely comprise a [floor media mix] best suited for an effective [floor media campaign] targeting our technologically evolving, industry. 

 

Those [floor media planners] perceiving Floor Covering Media as a viable media resource would recommend [floor media buyers] include it on the schedule by allocating a reasonable portion of the assigned budget for them; when delegating tasks involved during the next phase of project, which would involve the effective negotiation, buying and reservation of [floor advertising space]. For advertising rates and specifications, scroll further down in this column and reach this section:

 

Floor Covering Media

Rates, Specifications, deadlines

 

 

Those [floor media buyers] and [floor media material suppliers] that are involved in the scheduling of the [floor media campaign] are invited to review Floor Covering Media’s advertising rates and advertising specifications; during the buying round and the subsequent material supplying round. Individuals involved in the process could benefit from reviewing this section, as they proceed with:

  • Advertising Space Rates
    • Research Rates
    • Ask About Promotions
    • Negotiate Pricing
    • Receive Offer
    • Counter Offer
    • Reach Agreement
    • Request Proposal
    • Review Proposal
    • Modify Proposal
  •  Advertising Space Positioning
    • Submit Requests
    • Determine Availability
    • Reserve Available Positions
    • Amend Proposal
    • Confirm Amendment
    • Approve Proposal
    • Sign Agreement
    • Authorize Payment
  • Advertising Material Preparation – Development
    • Gather Text, Logos and Images
    • Develop Material
    • Save File
    • Submit File for Review
    • Apply Required Modifications
    • Resubmit File for Approval
    • Receive Approval
  • Advertising Material Supply– Delivery
    • FTP Site Method
      • Prepare File for Transmission
      • Browse Hard Drive
      • Upload Prepared File
      • Transmit Prepared File
      • Confirm Transmission
    • CD Method
      • Prepare File for Delivery
      • Burn File onto CD
      • Place CD in Package
      • Ship Package to Recipient
      • Receive Carrier Confirmation
      • Receive Recipient Confirmation
  • Advertising Material Placement
    • Fulfillment – FTP Site Method
      • Retrieve Transmitted Email
      • Download Attached Files
      • Open Downloaded Files
      • Move Downloaded Files
      • Insert Downloaded Files
      • Confirm Placement
    • Fulfillment – CD Delivery Method
      • Receive Package Delivered
      • Retrieve CD from Package
      • Extract Files from CD
      • Open Extracted Files
      • Move Extracted Files
      • Insert Extracted Files
      • Confirm Placement
  • Advertising Response Tracking – Fulfillment
    • Fulfillment
      • Access Profile Page
      • Link to Tracking System
      • Review Response Rates
      • Interpret Response Results
      • Report Response Results
      • Reference Response Results
      • Realign Budgetary Allocations

Affordable rates, and clear specifications, have been provided for the administrative convenience of [floor media buyers] and [floor media material suppliers]; each involved in project, as illustrated:

 

Banner Advertisement

ad here

 

Banner: Once this sub-compact, duo of miniature sized, affordably priced, rectangular shaped, advertising spaces are each reserved, and their advertising material is prepared and supplied, they are then each strategically positioned at the location ideally suited to the theme of the advertising message; providing that the advertising space requested is available within the maximum allowable rotation of five (5) sets of advertising material.

 

Nestled within the right hand column of most site pages, these strategic configurations provide advertising messages with an optimized level of heightened visibility; opposite editorial section within the site page.

 

As targeted buyers; browse past  that section, within the column, the goal is for them to initially notice the message and ideally respond to it; using their website browser, which links them from the advertisement, to the advertiser’s profile page tabs, which expands upon offerings and links further into the profile page tabs.

 

Linking from the advertisement, these would-be-buyers may explore the advertiser's profile, in-depth; using their browser to navigate; throughout the advertiser's seven (7) customized, profile page tabs

 

Amongst the seven (7) profile page tabs are internal links and external links whose destinations are described, as follows:  

  • Internal links reach destinations; within the Network.
  • External links reach destinations; beyond the Network.

In-Network Links reach destinations of  documents the advertiser contributed to the database; such as press releases, brochures, literature and other materials within the Floor-Search Database

 

Out-Of-Network Links reach destinations of point-of-sale materials that the advertiser provides at their own website and other advertiser-chosen destinationsAdvertising supports promoting offerings and those whose role plays a unique part of the promotional process, which is not limited to but could feasibly include professionals and organizations; respectively involved in those processes involving the buying, selling, marketing, advertising and promotions of member's products, services and accessories.

 

Media Planners/Buyers:

  • Reach Buyers: Drive more traffic to your profile page tabs.
  • Market ProductsPromote offerings; once they get there.
  • Enhance ImageMake first impression a memorable one.

Production Department:

  • Banner's Configuration (Dimensions): 195 PW X 100 PH
  • File Formats (Edit Required) [jpeg, jpg, gif, png, doc, ppt, pdf]
  • File Formats (Placement Ready): [jpeg, jpg, gif, png]
  • File Sizes (Restrictions): [Must NOT exceed 2 MB]
  • Deadlines: Shortly after reserving Advertising Space
  • Deliverables: <Click on the 'My Ads' Profile Page Tab>

Billing Department:

  • Open Rate (Banner Advertisment): $145.00 per month. 
  • Discounts (Available): Increments; exceeding one month. 
  • Payable (Methods): Credit Card, Bank Check or Money Order.

Media Buying Department:

 

Billboard Advertisement

Ad Here

 

Billboard: Once this compact, small sized, reasonably priced, rectangular shaped, advertising space is reserved, and the advertising material is prepared and supplied, it is then strategically positioned at the location ideally suited to the theme of the advertising message; providing that the advertising space requested is available within the maximum allowable rotation of five (5) sets of advertising material.

 

Nestled within the right hand column of most site pages, this strategic configuration provides advertising messages with an optimized level of heightened visibility; opposite editorial section within the site page.

 

As targeted buyers; browse past  that section, within the column, the goal is for them to initially notice the message and ideally respond to it; using their website browser, which links them from the advertisement, to the advertiser’s profile page tabs, which expands upon offerings and links further into the profile page tabs.

 

Linking from the advertisement, these would-be-buyers may explore the advertiser's profile, in-depth; using their browser to navigate; throughout the advertiser's seven (7) customized, profile page tabs

 

Amongst the seven (7) profile page tabs are internal links and external links whose destinations are described, as follows:  

  • Internal links reach destinations; within the Network.
  • External links reach destinations; beyond the Network.

In-Network Links reach destinations of  documents the advertiser contributed to the database; such as press releases, brochures, literature and other materials within the Floor-Search Database

 

Out-Of-Network Links reach destinations of point-of-sale materials that the advertiser provides at their own website and other advertiser-chosen destinationsAdvertising supports promoting offerings and those whose role plays a unique part of the promotional process, which is not limited to but could feasibly include professionals and organizations; respectively involved in those processes involving the buying, selling, marketing, advertising and promotions of member's products, services and accessories.

 

Media Planners/Buyers:

  • Reach Buyers: Drive more traffic to your profile page tabs.
  • Market ProductsPromote offerings; once they get there.
  • Enhance ImageMake first impression a memorable one.

Production Department:

  • Billboard's Configuration (Dimensions): 400 PW X 100 PH
  • File Formats (Edit Required) [jpeg, jpg, gif, png, doc, ppt, pdf]
  • File Formats (Placement Ready): [jpeg, jpg, gif, png]
  • File Sizes (Restrictions): [Must NOT exceed 2 MB]
  • Deadlines: Shortly after reserving Advertising Space
  • Deliverables: <Click on the 'My Ads' Profile Page Tab>

Billing Department:

  • Open Rate (Billboard Advertisment): $290.00 per month. 
  • Discounts (Available): Increments; exceeding one month. 
  • Payable (Methods): Credit Card, Bank Check or Money Order.

Media Buying Department:

 

Runway Advertisement

brownstone

 

Runway: Once this standard, medium sized, moderately priced, rectangular shaped, advertising space is reserved, and the advertising material is prepared and supplied, it is then strategically positioned at the location ideally suited to the theme of the advertising message; providing that the advertising space requested is available within the maximum allowable rotation of five (5) sets of advertising material.

 

Nestled within the right hand column of most site pages, this strategic configuration provides advertising messages with an optimized level of heightened visibility; opposite editorial section within the site page.

 

As targeted buyers; browse past  that section, within the column, the goal is for them to initially notice the message and ideally respond to it; using their website browser, which links them from the advertisement, to the advertiser’s profile page tabs, which expands upon offerings and links further into the profile page tabs.

 

Linking from the advertisement, these would-be-buyers may explore the advertiser's profile, in-depth; using their browser to navigate; throughout the advertiser's seven (7) customized, profile page tabs

 

Amongst the seven (7) profile page tabs are internal links and external links whose destinations are described, as follows:  

  • Internal links reach destinations; within the Network.
  • External links reach destinations; beyond the Network.

In-Network Links reach destinations of  documents the advertiser contributed to the database; such as press releases, brochures, literature and other materials within the Floor-Search Database

 

Out-Of-Network Links reach destinations of point-of-sale materials that the advertiser provides at their own website and other advertiser-chosen destinationsAdvertising supports promoting offerings and those whose role plays a unique part of the promotional process, which is not limited to but could feasibly include professionals and organizations; respectively involved in those processes involving the buying, selling, marketing, advertising and promotions of member's products, services and accessories.

 

Media Planners/Buyers:

  • Reach Buyers: Drive more traffic to your profile page tabs.
  • Market ProductsPromote offerings; once they get there.
  • Enhance ImageMake first impression a memorable one.

Production Department:

  • Runway's Configuration (Dimensions): 400 PW X 200 PH
  • File Formats (Edit Required) [jpeg, jpg, gif, png, doc, ppt, pdf]
  • File Formats (Placement Ready): [jpeg, jpg, gif, png]
  • File Sizes (Restrictions): [Must NOT exceed 2 MB]
  • Deadlines: Shortly after reserving Advertising Space
  • Deliverables: <Click on the 'My Ads' Profile Page Tab>

Billing Department:

  • Open Rate (Runway Advertisment): $490.00 per month. 
  • Discounts (Available): Increments; exceeding one month. 
  • Payable (Methods): Credit Card, Bank Check or Money Order.

Media Buying Department:

 

Tower Advertisement

Signal buyers

 

Towers: Once this high-rising, duo of lean sized, competitively priced, rectangular shaped, advertising spaces are each reserved, and their advertising material is prepared and supplied, they are then each strategically positioned at the location ideally suited to the theme of the advertising message; providing that the advertising space requested is available within the maximum allowable rotation of five (5) sets of advertising material.

 

Nestled within the right hand column of most site pages, these strategic configurations provide advertising messages with an optimized level of heightened visibility; opposite editorial section within the site page.

 

As targeted buyers; browse past  that section, within the column, the goal is for them to initially notice the message and ideally respond to it; using their website browser, which links them from the advertisement, to the advertiser’s profile page tabs, which expands upon offerings and links further into the profile page tabs.

 

Linking from the advertisement, these would-be-buyers may explore the advertiser's profile, in-depth; using their browser to navigate; throughout the advertiser's seven (7) customized, profile page tabs

 

Amongst the seven (7) profile page tabs are internal links and external links whose destinations are described, as follows:  

  • Internal links reach destinations; within the Network.
  • External links reach destinations; beyond the Network.

In-Network Links reach destinations of  documents the advertiser contributed to the database; such as press releases, brochures, literature and other materials within the Floor-Search Database

 

Out-Of-Network Links reach destinations of point-of-sale materials that the advertiser provides at their own website and other advertiser-chosen destinationsAdvertising supports promoting offerings and those whose role plays a unique part of the promotional process, which is not limited to but could feasibly include professionals and organizations; respectively involved in those processes involving the buying, selling, marketing, advertising and promotions of member's products, services and accessories.

 

Media Planners/Buyers:

  • Reach Buyers: Drive more traffic to your profile page tabs.
  • Market ProductsPromote offerings; once they get there.
  • Enhance ImageMake first impression a memorable one.

Production Department:

  • Tower Configurations [2] (Dimensions): 195 PW X 600 PH
  • File Formats (Edit Required) [jpeg, jpg, gif, png, doc, ppt, pdf]
  • File Formats (Placement Ready): [jpeg, jpg, gif, png]
  • File Sizes (Restrictions): [Must NOT exceed 2 MB]
  • Deadlines: Shortly after reserving Advertising Space
  • Deliverables: <Click on the 'My Ads' Profile Page Tab>

Billing Department:

  • Open Rate (Tower Advertisments): $690.00 per month. 
  • Discounts (Available): Increments; exceeding one month. 
  • Payable (Methods): Credit Card, Bank Check or Money Order.

 

Media Buying Department:

Skyscraper Advertisement

Think big

 

Skyscraper: Once this spacious, supersized, competitively priced, rectangular shaped, advertising space is reserved, and the advertising material is prepared and supplied, it is then strategically positioned at the location ideally suited to the theme of the advertising message; providing that the advertising space requested is available within the maximum allowable rotation of five (5) sets of advertising material.

 

Nestled within the right hand column of most site pages, this strategic configuration provides advertising messages with an optimized level of heightened visibility; opposite editorial section within the site page.

 

As targeted buyers; browse past  that section, within the column, the goal is for them to initially notice the message and ideally respond to it; using their website browser, which links them from the advertisement, to the advertiser’s profile page tabs, which expands upon offerings and links further into the profile page tabs.

 

Linking from the advertisement, these would-be-buyers may explore the advertiser's profile, in-depth; using their browser to navigate; throughout the advertiser's seven (7) customized, profile page tabs

 

Amongst the seven (7) profile page tabs are internal links and external links whose destinations are described, as follows:  

  • Internal links reach destinations; within the Network.
  • External links reach destinations; beyond the Network.

In-Network Links reach destinations of  documents the advertiser contributed to the database; such as press releases, brochures, literature and other materials within the Floor-Search Database

 

Out-Of-Network Links reach destinations of point-of-sale materials that the advertiser provides at their own website and other advertiser-chosen destinationsAdvertising supports promoting offerings and those whose role plays a unique part of the promotional process, which is not limited to but could feasibly include professionals and organizations; respectively involved in those processes involving the buying, selling, marketing, advertising and promotions of member's products, services and accessories.

 

Media Planners/Buyers:

  • Reach Buyers: Drive more traffic to your profile page tabs.
  • Market ProductsPromote offerings; once they get there.
  • Enhance ImageMake first impression a memorable one.

Production Department:

  • Skyscraper's Configuration (Dimensions): 400 PW X 600 PH
  • File Formats (Edit Required) [jpeg, jpg, gif, png, doc, ppt, pdf]
  • File Formats (Placement Ready): [jpeg, jpg, gif, png]
  • File Sizes (Restrictions): [Must NOT exceed 2 MB]
  • Deadlines: Shortly after reserving Advertising Space
  • Deliverables: <Click on the 'My Ads' Profile Page Tab>

Billing Department:

  • Open Rate (Skyscraper Advertisment): $890.00 per month. 
  • Discounts (Available): Increments; exceeding one month. 
  • Payable (Methods): Credit Card, Bank Check or Money Order.
 

Media Buying Department:

 

Skyline Advertisement

Expanded Reach

 

 

Skyline: Once this picuresque, panoramicsized, competitively priced, rectangular shaped, advertising space is reserved, and the advertising material is prepared and supplied, it is then strategically positioned at the location ideally suited to the theme of the advertising message; providing that the advertising space requested is available within the maximum allowable rotation of five (5) sets of advertising material.

 

Positioned on the ground-floor of every site page, this strategic configuration provides advertising messages with bottom-line visibility, which is beneath editorial section across every site page.

 

As targeted buyers; browse down to this area of the site page, the ultimate goal is for them to initially notice the message and ideally respond to it; using their website browser, which links them from the advertisement, to the advertiser’s profile page tabs, which expands upon offerings and links further into the profile page tabs.

 

Linking from the advertisement, these would-be-buyers may explore the advertiser's profile, in-depth; using their browser to navigate; throughout the advertiser's seven (7) customized, profile page tabs

 

Amongst the seven (7) profile page tabs are internal links and external links whose destinations are described, as follows:  

  • Internal links reach destinations; within the Network.
  • External links reach destinations; beyond the Network.

In-Network Links reach destinations of  documents the advertiser contributed to the database; such as press releases, brochures, literature and other materials within the Floor-Search Database

 

Out-Of-Network Links reach destinations of point-of-sale materials that the advertiser provides at their own website and other advertiser-chosen destinationsAdvertising supports promoting offerings and those whose role plays a unique part of the promotional process, which is not limited to but could feasibly include professionals and organizations; respectively involved in those processes involving the buying, selling, marketing, advertising and promotions of member's products, services and accessories.

 

Media Planners/Buyers:

  • Reach Buyers: Drive more traffic to your profile page tabs.
  • Market ProductsPromote offerings; once they get there.
  • Enhance ImageMake first impression a memorable one.

Production Department:

  • Skyline's Configuration (Dimensions): 830 PW X 100 PH
  • File Formats (Edit Required) [jpeg, jpg, gif, png, doc, ppt, pdf]
  • File Formats (Placement Ready): [jpeg, jpg, gif, png]
  • File Sizes (Restrictions): [Must NOT exceed 2 MB]
  • Deadlines: Shortly after reserving Advertising Space
  • Deliverables: <Click on the 'My Ads' Profile Page Tab>

Billing Department:

  • Open Rate (Skyline Advertisment): $390.00 per month. 
  • Discounts (Available): Increments; exceeding one month. 
  • Payable (Methods): Credit Card, Bank Check or Money Order.

Media Buying Department:

 

Headline Advertisement

Bridge gaps

 

Headline: Once this top-tier, chartersized, competitively priced, rectangular shaped, advertising space is reserved, and the advertising material is prepared and supplied, it is then strategically positioned at the location ideally suited to the theme of the advertising message; providing that the advertising space requested is available within the maximum allowable rotation of five (5) sets of advertising material.

 

Situated at the very top of every site page, this strategic configuration provides advertising messages with the highest visibility, which is in the upper, right hand corner of every site page.  Unlke any other configuration, the headline configuration is above any other; opposite the Floor Covering Media Logo.

 

As targeted buyers; browse from page to page, when navigating the site, the ultimate goal is for them to initially notice the message and ideally respond to it; using their website browser, which links them from the advertisement, to the advertiser’s profile page tabs, which expands upon offerings and links further into the profile page tabs.

 

Linking from the advertisement, these would-be-buyers may explore the advertiser's profile, in-depth; using their browser to navigate; throughout the advertiser's seven (7) customized, profile page tabs

 

Amongst the seven (7) profile page tabs are internal links and external links whose destinations are described, as follows:  

  • Internal links reach destinations; within the Network.
  • External links reach destinations; beyond the Network.

In-Network Links reach destinations of  documents the advertiser contributed to the database; such as press releases, brochures, literature and other materials within the Floor-Search Database

 

Out-Of-Network Links reach destinations of point-of-sale materials that the advertiser provides at their own website and other advertiser-chosen destinationsAdvertising supports promoting offerings and those whose role plays a unique part of the promotional process, which is not limited to but could feasibly include professionals and organizations; respectively involved in those processes involving the buying, selling, marketing, advertising and promotions of member's products, services and accessories.

 

Media Planners/Buyers:

  • Reach Buyers: Drive more traffic to your profile page tabs.
  • Market ProductsPromote offerings; once they get there.
  • Enhance ImageMake first impression a memorable one.

Production Department:

  • Headline's Configuration (Dimensions): 515 PW X 112 PH
  • File Formats (Edit Required) [jpeg, jpg, gif, png, doc, ppt, pdf]
  • File Formats (Placement Ready): [jpeg, jpg, gif, png]
  • File Sizes (Restrictions): [Must NOT exceed 2 MB]
  • Deadlines: Shortly after reserving Advertising Space
  • Deliverables: <Click on the 'My Ads' Profile Page Tab>

Billing Department:

  • Open Rate (Headline Advertisment): $990.00 per month. 
  • Discounts (Available): Increments; exceeding one month. 
  • Payable (Methods): Credit Card, Bank Check or Money Order.

Media Buying Department:

Introduction to Your Promotional Opportunities

Network Advertising

 

Sponsored Advertising

Hilly roadHilly roadHilly roadHilly roadHilly road
Attract Attention!Attract Attention!Attract Attention!Attract Attention!Attract Attention!
Attract Attention!Attract Attention!Attract Attention!Attract Attention!Attract Attention!
Create Interest!Create Interest!Create Interest!Create Interest!Create Interest!
Direct Traffic!Direct Traffic!Direct Traffic!Direct Traffic!Direct Traffic!
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BuyersBuyersBuyersBuyersBuyers
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Display Advertising

Hilly roadHilly roadHilly roadHilly roadHilly road
Attract Attention!Attract Attention!Attract Attention!Attract Attention!Attract Attention!
Attract Attention!Attract Attention!Attract Attention!Attract Attention!Attract Attention!
Create Interest!Create Interest!Create Interest!Create Interest!Create Interest!
Direct Traffic!Direct Traffic!Direct Traffic!Direct Traffic!Direct Traffic!
SignalSignalSignalSignalSignal
BuyersBuyersBuyersBuyersBuyers
Think BigThink BigThink BigThink BigThink Big

 Why Advertise Here?

 

Exclusivity

 

Attention!  Flooring Advertisers and those who have been chosen to represent them!  When on the lookout for valued venues visited by flooring buyers and suppliers, consider this effective, refreshingly affordable, alternative.  During the months ahead, consider Floor Covering Media for the short list of potential candidates that deliver your message (or your client's message) to it intended target audience. 

 

Measurability

 

Test drive the Floor Covering Media advertising managment system; effortlessly tracking advertising response rates of multiple sets of supplied,  advetising material; positioned at specified locations either for the duration of the placement or for specified time periods of the placement duration on demand.  The advertising tracking system is conveniently reached.  Look for the 'My Ad Responses' Profile Page Tab

 

Simplicity

 

Media planners tasked to located flooring focused, promotional resources are provided with a unique solution, which assures them that their promotional messages get the attention they deserve, as they are viewed by those exploring the market for flooring.  Let your message align buyers and suppliers at the point of purchase.  Buyers and suppliers could be accommodated on demand at Floor Covering Media.

 

Reach Buyers

Reap Rewards

 

Flooring Covering Media

 

Advertisements are placed in designated areas throughout the Floor Covering Media Website.  Advertisements are empowered with special functionality, which enable would-be-buyers to reach the advertiser profile page, which is the landing area for prospective buyers exploring our market.  The profile page is a hub for linking functionality and response tracking of promotional messages: 

  • Linking Functionality serves to empower browsers of would be buyers, whose curiosity is piqued by the creative, compelling promotional message in Advertiser’s Advertisement, to be transported from that Advertiser’s Advertisement to that Advertiser’s Profile Page.
  • Click-Through Functionality serves to empower browsers of would be buyers, whose curiosity is sustained when visiting the Advertiser’s Profile Page, to click through from the Advertiser’s Profile Page to both their Internal Documents and their External Websites; once the Advertiser placing the Advertisement properly sets up Profile Page to enable links, which ultimately empower the would be buyers to satisfy their sustained curiosity.
  • Response Tracking Functionality serves to empower browsers of member advertisers seeking to measure impact of their advertising message by transporting advertisers from link provided on their Profile Page to area of the site, which would conveniently display a calendar of an advertisement’s Click-Through Activity for the day, week, month and more.

Those would-be-buyers, responding to the promotional message, displayed in the advertisement, click on the link in the advertisement, which directs their browsers from the promotional message to the advertiser’s profile page, which is the landing area for respondents; seeking to learn more about: the advertiser, their organization, products, accessories, services, press releases and their external Websites.  The profile page serves those professionals seeking background information.  Post links leading to job campaign portfolios, resumes and cover letters, for those considering a career transition within our industry or those in pursuit of a career change from another industry.  Employers, hiring executives and employment agencies could benefit during candidate searches. 

 

Linking functionality, from profile page hub, is virtually limitless within the confines of our industry.  Advertisers post internal links on their profile pagefor the purpose of promoting their organization, its image, their family of products and workforce background information.  Internal links redirect browsers from the advertisement through the profile to the documents reached from profile page. External links redirect browsers from the advertisement through profile to Website reached from profile page for the purpose of building additional traffic volume to websites serving our industry.

 

 


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