Attention: Media Planners
Tasked to assemble a media schedule?
As a media plan for the floor covering industry is devised,
Internet Advertising is one component of the media mix.
Within the Internet Advertising Arena are many choices.
Advertising at Social Media Networks
is one (1) way to go; when targeting the
mass market to promote a commodity
product to a generic, target audience.
Promoting specialty items is different.
Marketing specialty products is likely to
require promoting where specialty buyers
are likely to be in a buying mind set for the
type of specialty product the seller offers.
When targeting specialty markets, the specialty social networks
should be considered, as decisions are made, how to distribute the
internet portion of the budget, to ensure that it is allocated wisely.
Consider including specialty social networks in the line up of
resources to get your message where it is most likely to be
seen by those needing, or soon needing, what you are offering.
An example of a specialty social network is Floor Covering Media.
Unlike social media serving the mass market, it focuses exclusively
on the flooring segment within the housing market, which means that
it is not a fit for most companies; except the ones promoting flooring;
and the ones promoting unique offerings that support those in flooring.
Floor Covering Media's
public search engine is:
Are you promoting products and services that are flooring related?
Are you receptive to creative alternatives for a media plan's line up?
Then audition Floor Covering Media for a role in delivering
your unique message to its intended target audience!
Unlike the popular social media networks and search engines
targeting the mass market,
Floor Covering Media focuses on the flooring segment within it.
Its unique selling proposition is
by considering including a flooring network,
within your media mix,
you are empowered to build traffic to your own website;
placing your unique promotional message
where those people likely to read it
are already thinking about flooring,
which makes influencing these readers easier
because they are in a buying mindset
specifically for flooring.
Reaching the B2B Marketplace
Suppliers promoting products further upstream
realize that their b2b consumers at the retail level,
at the distribution level and the manufacturing level,
audit the networks where they are looking to reach
buyers, which provides their vendors the opportunity
to inflence future decisions about which vendor they
should go with; whether it is software for their store
or merchandising displays to support their sales team.
Who are our visitors?
FloorSearch.info attracts the attention of those
looking for answers to questions about flooring.
Specifically who?
FloorSearch.info displays search results for
residential consumers (home projects).
FloorSearch.info displays search results for
commercial consumers (business projects).
FloorSearch.info displays search results for
industrial consumers (facilities projects).
FloorSearch.info displays search results for
professionals (comprising the workforce).
FloorSearch.info displays search results for
organizations (within the marketplace).
FloorSearch.info displays search results for
the media (covering the marketplace).
Traffic Volume?
Floor Covering Media tracks its traffic, via: Google Analytics.
In the interim, sample our network’s search ranking at Google.com.
Use search results at Google.com to get a sense of the visibility
our network produces for its advertisers at this popular search engine.
We hope you consider our network to play its part in the
collective response achieved by your
carefully crafted media plan.
Members Market
-&-
Promote Products
Those responsible for preparing your organization’s press releases
may wish to consider joining Floor Covering Media and upload
press releases about your latest news and happenings.
Once our administrators review and approve your submissions,
which are submitted from the member area, they are searchable
at FloorSearch.info where your customers are likely to find them.
There is no cost involved in joining Floor Covering Media,
as a promotional member.
Those interested in joining should submit their membership application
or reach out to a member of Floor Covering Media with questions about
how to join our flooring network.
Elizabeth Yokel, Publisher
Floor Covering Media
732-534-0403
BettyYokel@FloorCoveringMedia.com
Why Advertise Here?
Exclusivity!
Attention! Flooring Advertisers and those who have been chosen to represent them! When on the lookout for valued venues visited by flooring buyers and suppliers, consider this effective, refreshingly affordable, alternative. During the months ahead, consider Floor Covering Media for the short list of potential candidates that deliver your message (or your client's message) to it intended target audience.
Measurability!
Test drive the Floor Covering Media advertising managment system; effortlessly tracking advertising response rates of multiple sets of supplied, advetising material; positioned at specified locations either for the duration of the placement or for specified time periods of the placement duration on demand. The advertising tracking system is conveniently reached. Look for the 'My Ad Responses' Profile Page Tab.
Simplicity!
Media planners tasked to located flooring focused, promotional resources are provided with a unique solution, which assures them that their promotional messages get the attention they deserve, as they are viewed by those exploring the market for flooring. Let your message align buyers and suppliers at the point of purchase. Buyers and suppliers could be accommodated on demand at Floor Covering Media.
Advertisements are placed in designated areas throughout the Floor Covering Media Website. Advertisements are empowered with special functionality, which enable would-be-buyers to reach the advertiser profile page, which is the landing area for prospective buyers exploring our market. The profile page is a hub for linking functionality and response tracking of promotional messages:
- Linking Functionality serves to empower browsers of would be buyers, whose curiosity is piqued by the creative, compelling promotional message in Advertiser’s Advertisement, to be transported from that Advertiser’s Advertisement to that Advertiser’s Profile Page.
- Click-Through Functionality serves to empower browsers of would be buyers, whose curiosity is sustained when visiting the Advertiser’s Profile Page, to click through from the Advertiser’s Profile Page to both their Internal Documents and their External Websites; once the Advertiser placing the Advertisement properly sets up Profile Page to enable links, which ultimately empower the would be buyers to satisfy their sustained curiosity.
- Response Tracking Functionality serves to empower browsers of member advertisers seeking to measure impact of their advertising message by transporting advertisers from link provided on their Profile Page to area of the site, which would conveniently display a calendar of an advertisement’s Click-Through Activity for the day, week, month and more.
Those would-be-buyers, responding to the promotional message, displayed in the advertisement, click on the link in the advertisement, which directs their browsers from the promotional message to the advertiser’s profile page, which is the landing area for respondents; seeking to learn more about: the advertiser, their organization, products, accessories, services, press releases and their external Websites. The profile page serves those professionals seeking background information. Post links leading to job campaign portfolios, resumes and cover letters, for those considering a career transition within our industry or those in pursuit of a career change from another industry. Employers, hiring executives and employment agencies could benefit during candidate searches.
Linking functionality, from profile page hub, is virtually limitless within the confines of our industry. Advertisers post internal links on their profile pagefor the purpose of promoting their organization, its image, their family of products and workforce background information. Internal links redirect browsers from the advertisement through the profile to the documents reached from profile page. External links redirect browsers from the advertisement through profile to Website reached from profile page for the purpose of building additional traffic volume to websites serving our industry.
