Flooring Update (Press Release)
Members (and Visitors):
During a web search, Flooring Covering Media found a Press Release supplied by Parex USA, Inc., a California Corporation, a subsidiary of the ParexGroup, and a division of Materis, S.A., a French Corporation.
Parex USA, Inc., the parent company of leading building material brands; Parex, Teifs, LaHabra, El Rey, and Merkrete, introduces a revolutionary solution in a liquid applied format for crack isolation up to 3/8".
Merkrete Fracture Guard 7000 is the first liquid applied membrane to provide crack isolation up to 3/8''. It offers maximum protection for your tile and stone installation by inhibiting the transfer of cracks from the substrate to the ceramic, porcelain or stone tile. It is ultra-flexible with an elongation over 1000%.
Advantages include:
Crack isolation up to 3/8"
Adheres to all common surfaces
Installs quickly. Cures in 4-6 hours at 70° F, 50% R.H.
Excellent adhesion to most common substrates
Thin section – does not interfere with elevations
Apply with brush, roller or trowel
Built-in antimicrobial for mold and mildew resistance at the substrate
Low VOC
Exceeds ANSI A118.12
"Our waterproofing and crack isolation portfolio of products is now enhanced by the addition of Fracture Guard 7000 which was designed to protect your flooring investment," said Luciano Tavares, Merkrete product manager. "We proudly develop building materials that exceed national and international code requirements like our breakthrough formula for crack isolation - Fracture Guard 7000."
For over forty years, Merkrete has been dedicated to providing architects, contractors and building owners with the most uniquely diversified and innovative product line in the industry. Merkrete has successfully supplied the building industry with over one billion square feet of tile and stone installation systems backed by their commitment to quality and revolutionary research. From underlayment material to grouts, thin sets, waterproofing, crack isolation and sound control systems, Merkrete has the building materials for your project. And with their sophisticated product line and innovative application techniques, it's all possible.
The ParexGroup is one of the world's leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry. With over 55 manufacturing sites, 9 R&D centers in 20 countries the ParexGroup employs more than 3,100 industry professionals who are the cornerstone of this thriving global organization. For more, link to their Website.
Parex USA, Inc.
Araceli de Leon,
Marketing Communications Manager
4125 La Palma Avenue Anaheim, CA 92807
Telephone Number: 714-333-3220
Fax Number: ___________________
Email Address: araceli.deleon@parexusa.com
Website Address: www.parexusa.com
Link to Website:
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Advertisements are placed in designated areas throughout the Floor Covering Media Website. Advertisements are empowered with special functionality, which enable would-be-buyers to reach the advertiser profile page, which is the landing area for prospective buyers exploring our market. The profile page is a hub for linking functionality and response tracking of promotional messages:
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Those would-be-buyers, responding to the promotional message, displayed in the advertisement, click on the link in the advertisement, which directs their browsers from the promotional message to the advertiser’s profile page, which is the landing area for respondents; seeking to learn more about: the advertiser, their organization, products, accessories, services, press releases and their external Websites. The profile page serves those professionals seeking background information. Post links leading to job campaign portfolios, resumes and cover letters, for those considering a career transition within our industry or those in pursuit of a career change from another industry. Employers, hiring executives and employment agencies could benefit during candidate searches.
Linking functionality, from profile page hub, is virtually limitless within the confines of our industry. Advertisers post internal links on their profile pagefor the purpose of promoting their organization, its image, their family of products and workforce background information. Internal links redirect browsers from the advertisement through the profile to the documents reached from profile page. External links redirect browsers from the advertisement through profile to Website reached from profile page for the purpose of building additional traffic volume to websites serving our industry.
