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The FloorPrep Report: Dur-A-Flex Inc.
Posted by: FlooringMedia1

 


Dur-A-Flex Inc.
Peter V. Ferris, President and Chief Operating Officer
Patrick J. Meade, Vice President, Sales & Technical Support
David Hughes, Vice President of Marketing, Research & Development

95 Goodwin St., East Hartford,CT 06108
Tollfree: 877-251-5418

Tel: 860-528-9838
Fax: 860-528-2802
Email: contact_us@dur-a-flex.com
Website: http://www.dur-a-flex.com

 


This East Hartford, Connecticut-based supplier has more than 40 years of extensive field knowledge and innovation in seamless commercial / industrial flooring systems and polymer componentsepoxies, urethanes and methyl methacrylates (MMA) plus premium colored quartz aggregates. In fact, this supplier is the the principal supplier of colored quartz aggregate to the seamless flooring industryCustomers find that the experts at Dur-A-Flex know the product, its application to specific industries and how to overcome issues that can come up on the jobhelping to get the job done right and on time.  There is a floor system to suit even the most demanding flooring applicationswith a complete range of Dur-A-Flex products including primers & sealers, membrane & crack fillers, resurfacers and performance topcoats – this supplier's customers are certain to get a floor that’s right for their needs and one likely to provide a healthy return on your investment. They test every batch of resin and hardener during production and they track manufacturing and orders with barcodes to ensure accuracy and qualityThose partnering with Dur-A-Flex get what they need when they need it from a team of qualified people who know the business and a proven line of highly versatile products. Specify, order, inventory and install flooring systems and components effortlessly thanks to a capable and skilled, technical support team.

 

PDF

Introduction to Your Promotional Opportunities

Network Advertising

 

Sponsored Advertising

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Display Advertising

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Why Advertise Here?

 

Exclusivity

 

Attention!  Flooring Advertisers and those who have been chosen to represent them!  When on the lookout for valued venues visited by flooring buyers and suppliers, consider this effective, refreshingly affordable, alternative.  During the months ahead, consider Floor Covering Media for the short list of potential candidates that deliver your message (or your client's message) to it intended target audience. 

 

Measurability

 

Test drive the Floor Covering Media advertising managment system; effortlessly tracking advertising response rates of multiple sets of supplied,  advetising material; positioned at specified locations either for the duration of the placement or for specified time periods of the placement duration on demand.  The advertising tracking system is conveniently reached.  Look for the 'My Ad Responses' Profile Page Tab

 

Simplicity

 

Media planners tasked to located flooring focused, promotional resources are provided with a unique solution, which assures them that their promotional messages get the attention they deserve, as they are viewed by those exploring the market for flooring.  Let your message align buyers and suppliers at the point of purchase.  Buyers and suppliers could be accommodated on demand at Floor Covering Media.

 

Reach Buyers

Reap Rewards

 

Advertising - Linking, Click-Through and Tracking Reminders

 

Advertisements are placed in designated areas throughout the Floor Covering Media Website.  Advertisements are empowered with special functionality, which enable would-be-buyers to reach the advertiser profile page, which is the landing area for prospective buyers exploring our market.  The profile page is a hub for linking functionality and response tracking of promotional messages: 

  • Linking Functionality serves to empower browsers of would be buyers, whose curiosity is piqued by the creative, compelling promotional message in Advertiser’s Advertisement, to be transported from that Advertiser’s Advertisement to that Advertiser’s Profile Page.
  • Click-Through Functionality serves to empower browsers of would be buyers, whose curiosity is sustained when visiting the Advertiser’s Profile Page, to click through from the Advertiser’s Profile Page to both their Internal Documents and their External Websites; once the Advertiser placing the Advertisement properly sets up Profile Page to enable links, which ultimately empower the would be buyers to satisfy their sustained curiosity.
  • Response Tracking Functionality serves to empower browsers of member advertisers seeking to measure impact of their advertising message by transporting advertisers from link provided on their Profile Page to area of the site, which would conveniently display a calendar of an advertisement’s Click-Through Activity for the day, week, month and more.

Those would-be-buyers, responding to the promotional message, displayed in the advertisement, click on the link in the advertisement, which directs their browsers from the promotional message to the advertiser’s profile page, which is the landing area for respondents; seeking to learn more about: the advertiser, their organization, products, accessories, services, press releases and their external Websites.  The profile page serves those professionals seeking background information.  Post links leading to job campaign portfolios, resumes and cover letters, for those considering a career transition within our industry or those in pursuit of a career change from another industry.  Employers, hiring executives and employment agencies could benefit during candidate searches. 

 

Linking functionality, from profile page hub, is virtually limitless within the confines of our industry.  Advertisers post internal links on their profile pagefor the purpose of promoting their organization, its image, their family of products and workforce background information.  Internal links redirect browsers from the advertisement through the profile to the documents reached from profile page. External links redirect browsers from the advertisement through profile to Website reached from profile page for the purpose of building additional traffic volume to websites serving our industry.

 


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