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The FloorPrep Report: MP Global Products
Posted by: FlooringMedia1

 

 

 

 

MP Global Products

Alan B. Collison, President
Chad A. Collison, Vice President

Jack Boesch, Director of Marketing

Ken Peden, Director of the Poly Foam Division

2500 Old Hadar Road, PO Box 2283, Norfolk, NE 68702-2283
Phone: 888-379-9695
Fax: 402-379-9737

Email: mwp@mpglobalproducts.com

Website: http://www.quietwalk.com/

 

 

This Norfolk, Nebraska-based supplier provides a range of products to a growing number of satisfied customers. Included in this range of quality flooring underlayments, available at affordable prices is: QuietWalk, their revolutionary laminate floor underlayment that actually smoothes out little sub floor imperfections while quieting impact sound and floor-to-ceiling noise.  Not only does it dampen ambient sound in the room that it's installed in, but it also inhibits sound from traveling into the room below. Although it is promoted as an upgrade underlayment taking the place of poly foam, it doesn't carry a heavy upgrade price when compared to cork or rubber. On the other hand, in recent head-to-head Sound Transmission Loss tests, QuietWalk outperformed both cork and rubber in the majority of test band frequencies. Certified field sound tests were performed on an installation over a standard 6" concrete sub floor with a suspended ceiling assembly, and received an FIIC score of 71.  In addition to its sound deadening benefits, the absorbing action of the synthetic fibers together with the attached vapor barrier provides superior moisture protection that is backed by a Limited Lifetime warranty. Another benefit is the increase in R-value to help keep floors warm in the winter, and cool in the summerQuietWalk is available in 100 square foot do-it-yourself size rolls and 360 square foot contractor size rollsQuietWalk is approved for use over radiant heated floorsOther underlayment products are: VersaWalk, VersaStick Adhesive, QuietWarmth, Insulayment, UltraLayer, UltraLayer Peel & Stick, TileQu!ck and ThermoPod PackagingPoly products include: PolyFoam, DuoFoam, MoistureBlock, SoundStep II, ReproSound, ReproSound Light, ReproFoam, Sound Relief, SoundWalk, SoundBarrier Select, SolidBlack MD and Cover II.  This supplier, in addition to its floor underlayment products offers Luxury Vinyl Flooring, Zip-Up Ceiling Systems and Blue Hawk Products.  

 

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Introduction to Your Promotional Opportunities

Network Advertising

 

Sponsored Advertising

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Display Advertising

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Why Advertise Here?

 

Exclusivity

 

Attention!  Flooring Advertisers and those who have been chosen to represent them!  When on the lookout for valued venues visited by flooring buyers and suppliers, consider this effective, refreshingly affordable, alternative.  During the months ahead, consider Floor Covering Media for the short list of potential candidates that deliver your message (or your client's message) to it intended target audience. 

 

Measurability

 

Test drive the Floor Covering Media advertising managment system; effortlessly tracking advertising response rates of multiple sets of supplied,  advetising material; positioned at specified locations either for the duration of the placement or for specified time periods of the placement duration on demand.  The advertising tracking system is conveniently reached.  Look for the 'My Ad Responses' Profile Page Tab

 

Simplicity

 

Media planners tasked to located flooring focused, promotional resources are provided with a unique solution, which assures them that their promotional messages get the attention they deserve, as they are viewed by those exploring the market for flooring.  Let your message align buyers and suppliers at the point of purchase.  Buyers and suppliers could be accommodated on demand at Floor Covering Media.

 

Reach Buyers

Reap Rewards

 

Advertising - Linking, Click-Through and Tracking Reminders

 

Advertisements are placed in designated areas throughout the Floor Covering Media Website.  Advertisements are empowered with special functionality, which enable would-be-buyers to reach the advertiser profile page, which is the landing area for prospective buyers exploring our market.  The profile page is a hub for linking functionality and response tracking of promotional messages: 

  • Linking Functionality serves to empower browsers of would be buyers, whose curiosity is piqued by the creative, compelling promotional message in Advertiser’s Advertisement, to be transported from that Advertiser’s Advertisement to that Advertiser’s Profile Page.
  • Click-Through Functionality serves to empower browsers of would be buyers, whose curiosity is sustained when visiting the Advertiser’s Profile Page, to click through from the Advertiser’s Profile Page to both their Internal Documents and their External Websites; once the Advertiser placing the Advertisement properly sets up Profile Page to enable links, which ultimately empower the would be buyers to satisfy their sustained curiosity.
  • Response Tracking Functionality serves to empower browsers of member advertisers seeking to measure impact of their advertising message by transporting advertisers from link provided on their Profile Page to area of the site, which would conveniently display a calendar of an advertisement’s Click-Through Activity for the day, week, month and more.

Those would-be-buyers, responding to the promotional message, displayed in the advertisement, click on the link in the advertisement, which directs their browsers from the promotional message to the advertiser’s profile page, which is the landing area for respondents; seeking to learn more about: the advertiser, their organization, products, accessories, services, press releases and their external Websites.  The profile page serves those professionals seeking background information.  Post links leading to job campaign portfolios, resumes and cover letters, for those considering a career transition within our industry or those in pursuit of a career change from another industry.  Employers, hiring executives and employment agencies could benefit during candidate searches. 

 

Linking functionality, from profile page hub, is virtually limitless within the confines of our industry.  Advertisers post internal links on their profile pagefor the purpose of promoting their organization, its image, their family of products and workforce background information.  Internal links redirect browsers from the advertisement through the profile to the documents reached from profile page. External links redirect browsers from the advertisement through profile to Website reached from profile page for the purpose of building additional traffic volume to websites serving our industry.

 


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