Below are a number of suggestions that ABS may wish to consider during the teleconference Friday, April 4, 2014 at 4:00 PM.
Flooring Profile
ABS's flooring profile (network website) was set up, at Floor Covering Media, at some point last year. Please click on the links conveniently provided, each of which redirect browsers from this Flooring Update to the seven (7) web pages:
Prospects in the market for software may conveneintly reach each of the above web pages by visiting Floor Search, Floor Covering Media's public search engine, and typing: American Business Software in the search engine, search box.
Media Page
As you may know, ABS's flooring profile at Floor Covering Media is essentially a network website with seven web pages. As a courtesy, most of ABS's network web pages at Floor Covering Media were set up last year with some exceptions. One of these exceptions is the media page. It can be helpful for prospects to know about ABS's media coverage history in the flooring industry.
ABS is likely to receive additional media coverage in future Flooring Briefs focusing on flooring industry software this year, especially the software feature published in July on the topic of Inventory Control Software. By setting up ABS's media web page, it could provide prospects with a convenient way of learning about the media attention ABS's products and services are receiving.
Reminding prospects about ABS's media coverage could support the ABS sales team during sales presentations. Lets discuss all the media coverage ABS has received in the last few years. Links to these article could be inserted.
Press Release
ABS may wish to seriously consider publishing a press release, which previews the new innovative mobile application; that ABS is planning to unveil - this fall.
Should ABS decide to prepare a press release on the subject of RFID friendly, FloorPro or have one prepared for them, supply Floor Covering Media with the finished press release or if you wish Floor Covering Media could begin preparing ABS's press release, as illustrated below:
FIRST DRAFT; PROPOSED:
RFID friendly, FloorPro
FloorPro by American Business Software, was among the software suppliers that received accolades in a Flooring Brief; that Floor Covering Media published on the hot topic of (Radio Frequency Indentification - RFID). Etc......
We could probably devise a creative approach for the press release, if it is decided to prepare one, during the teleconference this week. After the creative approach has been devised, it typically requires about 2 hours, to prepare the press release.
Promotional Materials
Last year, according to Floor Covering Media's advertising material records, ABS supplied three (3) sets of advertising materials; instead of (5) sets of advertising materials; reserved for ABS.
This year, Floor Covering Media suggests American Business Software supply five (5) sets of new advertising material, which have been reserved for them; each of which should promote seperate ABS products, ABS services or another aspect of the company's offerings. Given the recent media coverage, at least one (1) set of advertising materials supplied should promote FloorPro, as an RFID friendly, business software application.
ABS could supply advertising material or advertising material could be supplied for them. Lets discuss any thoughts or inclinations that you might have on the subject of ABS's network presense at Floor Covering Media.
Five (5) new sets of advertising materials could be supplied at some point soon, one of which would specifically promote the RFID friendly Floor Pro, or the three (3) sets of advertising materials in the five (5) advertising lots could remain in place.
Sales Presentations
If the ABS sales team is not already doing this, they may wish to seriously consider inserting links to media coverage in documents, which display ABS's sales presentations. The benefit of inserting media coverage links in sales presentations is that it enables the browsers of sales prospects plausibly in the market for RFID to be redirected from the ABS sales presentation document to the media coverage. For example, RFID coverage; Floor Covering Media published.
One prospect that immediately comes to mind is the Quebec-based supplier of fairly expensive trim tiles that is considering integrating RFID with FloorPro.
In all likelihood, media coverage could reinforce ABS's credibility and support sales initatives; during sales presentations.
Suggested Timeline
A 90-day window is recommended for new advertising materials leading up to the feature on Inventory Control Software.
PDF: Optional Format
ABS could view this Flooring Update, as a PDF, by clicking on the PDF link; conveniently located at the bottom of this Flooring Update. Look forward to addressing the talking points above during the teleconference; scheduled this Friday, April 4, 2014.
Why Advertise Here?
Exclusivity!
Attention! Flooring Advertisers and those who have been chosen to represent them! When on the lookout for valued venues visited by flooring buyers and suppliers, consider this effective, refreshingly affordable, alternative. During the months ahead, consider Floor Covering Media for the short list of potential candidates that deliver your message (or your client's message) to it intended target audience.
Measurability!
Test drive the Floor Covering Media advertising managment system; effortlessly tracking advertising response rates of multiple sets of supplied, advetising material; positioned at specified locations either for the duration of the placement or for specified time periods of the placement duration on demand. The advertising tracking system is conveniently reached. Look for the 'My Ad Responses' Profile Page Tab.
Simplicity!
Media planners tasked to located flooring focused, promotional resources are provided with a unique solution, which assures them that their promotional messages get the attention they deserve, as they are viewed by those exploring the market for flooring. Let your message align buyers and suppliers at the point of purchase. Buyers and suppliers could be accommodated on demand at Floor Covering Media.
Advertisements are placed in designated areas throughout the Floor Covering Media Website. Advertisements are empowered with special functionality, which enable would-be-buyers to reach the advertiser profile page, which is the landing area for prospective buyers exploring our market. The profile page is a hub for linking functionality and response tracking of promotional messages:
- Linking Functionality serves to empower browsers of would be buyers, whose curiosity is piqued by the creative, compelling promotional message in Advertiser’s Advertisement, to be transported from that Advertiser’s Advertisement to that Advertiser’s Profile Page.
- Click-Through Functionality serves to empower browsers of would be buyers, whose curiosity is sustained when visiting the Advertiser’s Profile Page, to click through from the Advertiser’s Profile Page to both their Internal Documents and their External Websites; once the Advertiser placing the Advertisement properly sets up Profile Page to enable links, which ultimately empower the would be buyers to satisfy their sustained curiosity.
- Response Tracking Functionality serves to empower browsers of member advertisers seeking to measure impact of their advertising message by transporting advertisers from link provided on their Profile Page to area of the site, which would conveniently display a calendar of an advertisement’s Click-Through Activity for the day, week, month and more.
Those would-be-buyers, responding to the promotional message, displayed in the advertisement, click on the link in the advertisement, which directs their browsers from the promotional message to the advertiser’s profile page, which is the landing area for respondents; seeking to learn more about: the advertiser, their organization, products, accessories, services, press releases and their external Websites. The profile page serves those professionals seeking background information. Post links leading to job campaign portfolios, resumes and cover letters, for those considering a career transition within our industry or those in pursuit of a career change from another industry. Employers, hiring executives and employment agencies could benefit during candidate searches.
Linking functionality, from profile page hub, is virtually limitless within the confines of our industry. Advertisers post internal links on their profile pagefor the purpose of promoting their organization, its image, their family of products and workforce background information. Internal links redirect browsers from the advertisement through the profile to the documents reached from profile page. External links redirect browsers from the advertisement through profile to Website reached from profile page for the purpose of building additional traffic volume to websites serving our industry.
