A refreshing alternative about reducing global carbon emissions in a heated climate; not an overly complicated transition. It could make a difference, ecologically speaking.
Why sustainable cement? It doesn't leave a heavy carbon footprint. Regular cement is one of the global economy's most carbon-polluting industries. Responsible for about 8% of global carbon dioxide (CO2) emissions in 2015, the cement industry is the third largest greenhouse-gas emitter globally trailing China and the USA if ranked with individual countries.
After Earth Overshoot Day August 22, the day that humanity’s annual demand for ecological resources exceeds earth's capability of regenerating those ecological resources demanded, it directs the reader's attention towards an enormous consumption of ecological resources and the inevitable accumulation of waste; stemming from modern industry activity and the ways that cities are built.
This holiday falls approximately two years to the day that Greta Thunberg organized the first school strike for the climate. Since, Thunberg remains an inspiration to millions of individuals actively and passively engaged in the ongoing struggle, not only for climate justice but for a future of hope. The European parliament was moved to describe the current state as a climate and environmental emergency.
Over those two years humans emitted over 80 billion tons of CO2. Earth experienced the second hottest year on record. Despite the heightened awareness during our climate crisis, one thing is clear: more must be done to address this matter.
At some point during the 19th Century, when the industrial revolution began, humanities carbon footprint was negligible. Though during the past two centuries, the carbon footprint has grown to a number half of the overall ecological footprint; an alarming statistic that suggests people are using more resources annually than the earth is capable of renewing annually.
Restoring the balance between our ecological footprint, which includes our carbon footprint (it is important to remember that our carbon footprint is a subset of our ecological footprint) and Earth's renewable resources requires some changes; not the least of which would be decarbonizing our industries and the economy. Minimizing the adverse effects of climate change may be addressed by building cities differently. Replace some materials with others such as sustainable cement!
Convincing builders to make the switch is not an effortless task, which requires a meaningful conversation about cement. What is cement? It's the adhesive in concrete. It's durable. It's waterproof. It's a ubiquitous commodity second only to water in terms of use (about 10 billions tons, every year). Since the advent of Portand cement in the early 19th centry, the growth of our built environment is outpacing the growth of our natural environment. Why is this a notable statistic? Our natural environment has been in existense for some time. Precisely what is driving this growth? Rapid urbanization. Within the next three decades, approximately 4 out of 5 of the people in this world are likely to be residing in urban areas.
The environmental cost of constructing engineering marvels is not affordable. Cement production accounts for about 8% of global CO2 emissions, if you exclude other aspsects of construction. Half this figure is the result of chemical reactions inherent in the production process. As agricultural, energy and other industries actively reduce their share of emissions, it may even increase cement's share of human-driven CO2 emissions by the time the midpoint of this century is reached.
Low-CO2 cements are emerging as sustainable alternatives. Portland cement is produced by heating a mixture of limestone and other material to about 1,450 degrees Centigrade. It is a process, which results in chemical reactions that release large amounts of CO2.
There are alternatives to Portland-Cement. Other materials include ones generated from industrial waste or by-products such as: coal fly ash, blast furnace slag, calcined clays, finely ground limestone or silica fume, which may be blended with cement or as a binder without Portand cement. The above methods of production result in much lower CO2 emissions compared with Portland cement; somewhere between 50% and 80% depending on the method. Other benefits include: enhanced strength, durability, improved sustainability through reduction of CO2 emissions and recycling industrial waste.
Broadly speaking, the construction industry appears to be taking its time in adopting to sustainable cement technologies. The transition is limited to smaller niche markets. Shifting to sustainable cement technologies that reuse industrial waste is what drives a circular economy.
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Exclusivity!
Attention! Flooring Advertisers and those who have been chosen to represent them! When on the lookout for valued venues visited by flooring buyers and suppliers, consider this effective, refreshingly affordable, alternative. During the months ahead, consider Floor Covering Media for the short list of potential candidates that deliver your message (or your client's message) to it intended target audience.
Measurability!
Test drive the Floor Covering Media advertising managment system; effortlessly tracking advertising response rates of multiple sets of supplied, advetising material; positioned at specified locations either for the duration of the placement or for specified time periods of the placement duration on demand. The advertising tracking system is conveniently reached. Look for the 'My Ad Responses' Profile Page Tab.
Simplicity!
Media planners tasked to located flooring focused, promotional resources are provided with a unique solution, which assures them that their promotional messages get the attention they deserve, as they are viewed by those exploring the market for flooring. Let your message align buyers and suppliers at the point of purchase. Buyers and suppliers could be accommodated on demand at Floor Covering Media.
Advertisements are placed in designated areas throughout the Floor Covering Media Website. Advertisements are empowered with special functionality, which enable would-be-buyers to reach the advertiser profile page, which is the landing area for prospective buyers exploring our market. The profile page is a hub for linking functionality and response tracking of promotional messages:
- Linking Functionality serves to empower browsers of would be buyers, whose curiosity is piqued by the creative, compelling promotional message in Advertiser’s Advertisement, to be transported from that Advertiser’s Advertisement to that Advertiser’s Profile Page.
- Click-Through Functionality serves to empower browsers of would be buyers, whose curiosity is sustained when visiting the Advertiser’s Profile Page, to click through from the Advertiser’s Profile Page to both their Internal Documents and their External Websites; once the Advertiser placing the Advertisement properly sets up Profile Page to enable links, which ultimately empower the would be buyers to satisfy their sustained curiosity.
- Response Tracking Functionality serves to empower browsers of member advertisers seeking to measure impact of their advertising message by transporting advertisers from link provided on their Profile Page to area of the site, which would conveniently display a calendar of an advertisement’s Click-Through Activity for the day, week, month and more.
Those would-be-buyers, responding to the promotional message, displayed in the advertisement, click on the link in the advertisement, which directs their browsers from the promotional message to the advertiser’s profile page, which is the landing area for respondents; seeking to learn more about: the advertiser, their organization, products, accessories, services, press releases and their external Websites. The profile page serves those professionals seeking background information. Post links leading to job campaign portfolios, resumes and cover letters, for those considering a career transition within our industry or those in pursuit of a career change from another industry. Employers, hiring executives and employment agencies could benefit during candidate searches.
Linking functionality, from profile page hub, is virtually limitless within the confines of our industry. Advertisers post internal links on their profile pagefor the purpose of promoting their organization, its image, their family of products and workforce background information. Internal links redirect browsers from the advertisement through the profile to the documents reached from profile page. External links redirect browsers from the advertisement through profile to Website reached from profile page for the purpose of building additional traffic volume to websites serving our industry.
