As we ring in the new year, Amazon's Whole Foods palm reading technology should be available in all stores nationwide. It means that there will be no need to bring cash, credit cards or a smartphone into Whole Foods; at least for those Amazon Prime members, who link their accounts to Amazon One. The transactions are confirmed by waving their palm over a scanning device.
Convenient? You bet! Hundreds of Whole Foods stores in twenty states already have palm readers including: California, Colorado, Nevada, New York, Texas and airports. Elsewhere, their customers may purchase alcohol without idenfication for age verification. Clearly, there are measurable benefits to using this cutting edge technology for folks who don't mind sharing their biometric data in exchange for an added convenience and other incentives such as Whole Foods discounts. It's time to consider joining the forerunners who are already using the palm reading technology with first hand experience.
Naturally, there are those with some reticence about this scanning technology. Reluctance is the sign of a cautious mind. The response is not atypical. It is actually understandable and even to be expected during the early marketing stages. Not everyone will immediately understand the added value and measurable benefits of this practical scanning technolody. Embrace criticism.
How will Amazon's team rise above their challenges in the marketplace? What strategies will these trained professionals use to convince privacy advocate groups, consumers and critics that this scanning technology is for the greater good? The next few months of 2023 are likely to be educational and even a bit entertaining especially for people in the marketing profession.
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Attention! Flooring Advertisers and those who have been chosen to represent them! When on the lookout for valued venues visited by flooring buyers and suppliers, consider this effective, refreshingly affordable, alternative. During the months ahead, consider Floor Covering Media for the short list of potential candidates that deliver your message (or your client's message) to it intended target audience.
Measurability!
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Simplicity!
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Advertisements are placed in designated areas throughout the Floor Covering Media Website. Advertisements are empowered with special functionality, which enable would-be-buyers to reach the advertiser profile page, which is the landing area for prospective buyers exploring our market. The profile page is a hub for linking functionality and response tracking of promotional messages:
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Those would-be-buyers, responding to the promotional message, displayed in the advertisement, click on the link in the advertisement, which directs their browsers from the promotional message to the advertiser’s profile page, which is the landing area for respondents; seeking to learn more about: the advertiser, their organization, products, accessories, services, press releases and their external Websites. The profile page serves those professionals seeking background information. Post links leading to job campaign portfolios, resumes and cover letters, for those considering a career transition within our industry or those in pursuit of a career change from another industry. Employers, hiring executives and employment agencies could benefit during candidate searches.
Linking functionality, from profile page hub, is virtually limitless within the confines of our industry. Advertisers post internal links on their profile pagefor the purpose of promoting their organization, its image, their family of products and workforce background information. Internal links redirect browsers from the advertisement through the profile to the documents reached from profile page. External links redirect browsers from the advertisement through profile to Website reached from profile page for the purpose of building additional traffic volume to websites serving our industry.
