The Floor Store in Freehold, New Jersey is recommending carpet customers take a look at the Mohawk Smartstrand Ultra display for a compelling reason. This great carpet is made even better with increased performance attributes. In the market for carpeting? Take comfort in knowing the SmartStrand brand is one of the the largest Mohawk initiatives in the company's 136-year history. Some are saying it has truly been a decade of innovation in carpet comfort.

Made of triexta, Smartstrand is the first newly classified fiber in a half century and the industry’s first bio-based product.  SmartStrand Silk's 2012 unveiling set the standard in premium soft carpet. Millions of homes (circa 7m) have SmartStrand carpet.

Making the best carpet even better is done so by making it easier to clean, maintain and enjoy because of its Nanoloc technology, the stain-fighting innovation, which adds a layer of protection to contain spills, which makes cleaning easier. The permanency and effectiveness of this protection system is why more consumers are turning to Mohawk's SmartStrand Forever Clean.

Carpet maintenance is easier for customers who keep their carpet clean. Carpet with Nanloc releases up to three times more soil than nylon or polyester carpet. When steam cleaned, triexta with Nanoloc exhibited the highest marks with respect to efficacy rates.

Mohawk has developed a protection system using nano-based technology; nanoloc technology, a most significant breakthrough in carpet technology featuring the benefits of repellency, long-term repellence, ease of maintenance and improvement on soil release.

Triexta, with low surface energy does not have stuff stick to it, which required effort to find the ideal material place on SmartStrand. The material used to coat the fiber is durable, but flexible; it actually moves with the fiber. It isn’t a hard protectant, which seperates into particles and brushes away with foot traffic or heavier use. Nanoloc is next-generation chemistry, which protects the carpet fiber.

The two (2) lines of defense are surface cleanability and core protection with SmartStrand Forever Clean. The first of which is that if something is spilled, it can be cleaned up swiftly. While carpets treated with topical stain protection initially provide a line of defense, which gradually wears down. The second of which is core protection; something Mohawk's SmartStrand 'factory-installs' in its carpet.

Seeing is believing, as demonstrated to consumers with Mohawk's Carpet Performance Simplified kits. Demo boxes include red dye, carpet samples, jars of water and cleaning solution, exhibiting Forever Clean’s exceptional cleanability, stain and wear resistance.
 

The SmartStrand brand architecture evolved from SmartStrand Silk to SmartStrand Ultra, featuring an advanced warranty attribute, and SmartStrand, the base product. The family of SmartStrand brands are as follows:

SmartStrand Silk Forever Clean

SmartStrand Ultra Forever Clean

SmartStrand Forever Clean

Mohawk is expanding SmartStrand brand because an overwhelming majority of its retail network will be selling more SmartStrand. With 95% of SmartStrand consumers satisfied means over nine out of 10 are likely to purchase the product for another room in their home once they experience comfort underfoot, protection against spills and ease of maintenance.

Mohawk’s builder and multi-family line will be dubbed SmartStrand Nanolock, a more technical marketing approach for the builder segment of the business.

All SmartStrand carpet purchased is SmartStrand Forever Clean; transforming the collection and incorporating this new innovation in every square yard shipped. Ask your retailer for a demonstration of all SmartStrand products, which are SmartStrand Forever Clean.

Click HERE to read reviews from customers pleased with Mohawk's carpets. Visit The Floor Store in Freehold, New Jersey. Ask for Mohawk SmartStrand.