Bridge Gaps
Conversational search engine
Posted on: 05-22-2024 by Floor Covering Media


According to an article draft at Wikipedia, Perplexity is a conversational search engine and infomation discovery platform. Its four founders in August 2022 were: Aravind Srinivas, Denis Yarats, Johnny Ho, and Andy Konwinski.



As of January 2024, the project has raised over $100,000,000.00 in funding. How does it work? It uses AI to provide direct answers to questions instead of links, supplied by traditional search engines, while displaying a list of its sources and related information. Could it reduce reliance on regular search engines? Could this be the concept that succeeds where others have failed? As it navigates through unchartered waters, will they be the ones to capture a modest share of the online search market held by a dominant market leader?



We don't know yet. However, this initiative is likely to have the attention of a number of powerful and influential people; who are generously funding the project. The traffic reports thus far are not discouraging with 53 million visits and that's just in the month of November 2023, an impressive figure considering it hasn't been promoted, aside from word of mouth and buzz on popular social networks. But, despite this organic popularity and an impressive $520,000,000.00 valuation, its operational budget remains relatively lean. The question posed about this promising, well funded initiative remains unanswered: Is Perplexity going to be the future of online search?



Perplexity also has an informative news feed that some folks may find useful.



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Most media planners aren't unlikely to consider Floor Covering Media for the schedule particularly with flooring clients. It is a natural fit or would seem so. 



During the course of the media plan, it isn't incredibly uncommon for the media planners to request specific pages. The Flooring Briefs page is one of the most commonly requested pages.



It's appealing to seasoned media planners. It's not a challenge to present even as an experiment to the client. There are a diversity of headlines over time each of which appeals to a broad range of interests within this niche industry. It is also affordably priced not to break the bank.