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DOJ vs Google 2023
Posted by: FlooringMedia1

 

The DOJ's antitrust case against Alphabet's Google initially filed in 2022 is showing signs of movement before the trial, expected to begin at some point in 2023, as their attorneys present their respective viewpoints in preliminary hearings that focus on the search giant's dominance in the search market and their lucrative contracts that aid in maintaining dominance within this market.

 

 

Legal experts believe the DOJ's argument has traction because there are a number of exclusivity agreements for Google to be the default search engine. These exclusivity agreements, it can be argued, are precluding Google's competitors from offering their brand of search products as viable alternatives.

 

 

Further, Google has a 92% share in the search engine market. Antitrust law is less about size or market share and more about a company conspiring to limit trade growth among other companies; who are struggling to compete in this market.  The weight of the DOJ's argument takes aim at these exclusivity agreements for Google to be the default search engine. Does it actually constitute limitations imposed on trade growth in the search engine market?

 

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Attention!  Flooring Advertisers and those who have been chosen to represent them!  When on the lookout for valued venues visited by flooring buyers and suppliers, consider this effective, refreshingly affordable, alternative.  During the months ahead, consider Floor Covering Media for the short list of potential candidates that deliver your message (or your client's message) to it intended target audience. 

 

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Test drive the Floor Covering Media advertising managment system; effortlessly tracking advertising response rates of multiple sets of supplied,  advetising material; positioned at specified locations either for the duration of the placement or for specified time periods of the placement duration on demand.  The advertising tracking system is conveniently reached.  Look for the 'My Ad Responses' Profile Page Tab

 

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Advertisements are placed in designated areas throughout the Floor Covering Media Website.  Advertisements are empowered with special functionality, which enable would-be-buyers to reach the advertiser profile page, which is the landing area for prospective buyers exploring our market.  The profile page is a hub for linking functionality and response tracking of promotional messages: 

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Linking functionality, from profile page hub, is virtually limitless within the confines of our industry.  Advertisers post internal links on their profile pagefor the purpose of promoting their organization, its image, their family of products and workforce background information.  Internal links redirect browsers from the advertisement through the profile to the documents reached from profile page. External links redirect browsers from the advertisement through profile to Website reached from profile page for the purpose of building additional traffic volume to websites serving our industry.

 


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